Cookie Policy
Last updated: 15 January 2026
What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit our website. They are widely used to make websites work more efficiently and provide information to website owners about how users interact with their sites.
Cookies help us understand how you use our website, remember your preferences, and improve your browsing experience. They can also be used for analytics and advertising purposes.
Why We Use Cookies
SmartPlanetary uses cookies and similar tracking technologies for the following purposes:
- Essential functionality: To ensure our website works properly and securely
- Performance analysis: To understand how visitors use our website and identify areas for improvement
- Personalisation: To remember your preferences and provide a customised experience
- Marketing and advertising: To deliver relevant advertisements and measure campaign effectiveness
- Analytics: To collect statistical information about website usage and visitor behaviour
Types of Cookies We Use
Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.
Examples: Session management, security tokens, consent preferences
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.
Examples: Google Analytics cookies that track page views, session duration, and user behaviour
Functional Cookies
These cookies allow the website to remember choices you make and provide enhanced, personalised features. They may be set by us or by third-party providers whose services we use.
Examples: Language preferences, region settings, accessibility options
Marketing Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns and limit the number of times you see an advertisement.
Examples: Google Ads cookies, remarketing pixels, conversion tracking
Cookie Details
The following table provides specific information about the cookies we use:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - attribution and conversion tracking | 90 days | Marketing |
| IDE | Google Ads - ad personalisation and measurement | 2 years | Marketing |
Third-Party Cookies
We use services from trusted third-party providers that may set their own cookies on your device. These include:
Google Analytics
Provides website analytics and insights into user behaviour. For more information, visit Google's Privacy Policy.
Google Ads
Enables advertising and remarketing campaigns. For more information, visit Google's Advertising Privacy Policy.
Google Fonts
Provides web fonts for improved typography and user experience.
Google Consent Mode v2
We implement Google Consent Mode v2, which allows us to respect your consent preferences whilst still providing valuable analytics and advertising services. This technology:
- Adjusts how Google tags behave based on your consent choices
- Provides privacy-preserving measurement when consent is not granted
- Ensures compliance with privacy regulations whilst maintaining functionality
- Allows for conversion modelling and reporting without storing personal identifiers when consent is denied
How to Manage Cookies
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customise your cookie preferences by category
Browser Settings
You can also manage cookies through your browser settings. Most browsers allow you to:
- View and delete existing cookies
- Block cookies from specific websites
- Block all cookies (this may affect website functionality)
- Delete cookies when you close your browser
Please note: Disabling certain cookies may affect the functionality and user experience of our website.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by updating the "Last updated" date at the top of this policy.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.
Contact Information
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Email: privacy@smartplanetary.world
Phone: +31 767096691
Address: SmartPlanetary B.V., Hoofdstraat 72, 4834 SW Breda, Netherlands